tue 07/07/2020

Lil B's I'm Gay (I'm Happy): a rap revolution? | reviews, news & interviews

Lil B's I'm Gay (I'm Happy): a rap revolution?

Lil B's I'm Gay (I'm Happy): a rap revolution?

The strangest rapper in the US makes a sudden break for the mainstream

Lil B: 'Whatever he does next is going to be one of the most fascinating tales in modern music'

It's not often you can call pop music revolutionary, but this record is - in more ways than one. Bringing together techniques of engagement that have been honed by Radiohead, Lady Gaga, Lil Wayne and... um... Justin Bieber, the 21-year-old Berkley, California rapper Lil B appears to be on the verge of becoming the first bona fide internet-birthed superstar. I'm Gay (I'm Happy) appeared on iTunes yesterday, announced with a single tweet, with no prior warning whatsoever bar an announcement of its provocative title a couple of months back. It has seemingly no standard record company support behind it, yet it is instantly huge news.

This very modern connection to fans has actually fostered good, old-fashioned idolisation

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Comments

Cool. I was looking for an example of somebody actually making all this DIY spruik yourself from the comfort of your couch music marketing jazz work and stumbled over this.

Really great review

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