For three months in the spring of 2010, New Yorkers were gripped by Abramovic fever. The mania owed its origins to a somewhat unlikely source – a retrospective at the Museum of Modern Art (MoMA) of a 63-year-old Serbian performance artist.
Performance art is not exactly mainstream entertainment and Marina Abramovic is scarcely a household name, yet such was the enthusiasm generated by her exhibition that 750,000 people visited it in three months; many of whom queued all night for an audience with the artist.