wed 12/08/2020

The Apprentice Series 7: The Final, BBC One | reviews, news & interviews

The Apprentice Series 7: The Final, BBC One

The Apprentice Series 7: The Final, BBC One

This year's series lacked memorable characters, but at least the nice guy won it

'The Apprentice': Lord Sugar failing to look impressed

Just as we thought we were getting tired of the format, the BBC rang in the changes. It was no longer an apprentice Lord Sugar was after, but a partner in a business that he would invest a quarter of a million in. The candidates – 16 freshly laundered suits kicked us off – did the usual strutting and rustling of peacock feathers (a large part of the programme’s success is surely due to these cringeworthy failures of self-insight). But still, this year things seemed a little subdued on the bravado/bullshit front – though Northern Ireland Jim, a cliché machine, yes, but an impressively persuasive one, gave it his best shot.

Share this article


Love Jim! He was a legend to be missed! A dedicated Fan page for his many entertaining cliche!

I always felt Tom was the male version of the woman in the "Why, Miss Jones, without your glasses, you're...beautiful!" scene.

What exactly was Helen's fish joke? I rewound the fragment a few times but still her words are impossible for me to understand..

Mike, if I recall correctly, it was a pun on the words 'dam' and 'damn'. I grant it wasn't particularly side-splitting, but it was a joke all the same...

Add comment


Get a weekly digest of our critical highlights in your inbox each Thursday!

Simply enter your email address in the box below

View previous newsletters