sat 25/05/2019

Inside John Lewis, BBC Two | reviews, news & interviews

Inside John Lewis, BBC Two

Inside John Lewis, BBC Two

Trouble in store, or the ultimate product placement?

Inside John Lewis: Middle England's favourite department store meets the credit crunch
There must have been gnashing of teeth and the rending of heavily discounted garments in the marketing departments of Marks & Spencer, House of Fraser et al, when they realised that their commercial rival had been granted a three-hour advertisement on the BBC, but then there has always been something about John Lewis that seems to elevate it above the ruck and maul of the high street. What that something was – and whether or not it was purely mythical – was the subject of Liz Allen’s ultimately interesting documentary foray behind the façade of Middle England’s favourite department store. En route, you have to say, John Lewis got the most almighty plug at the licence fee-payers’ expense. It gave a whole new meaning to the store’s famous slogan, “Never knowingly undersold”.

Share this article

Add comment

Subscribe to

Thank you for continuing to read our work on For unlimited access to every article in its entirety, including our archive of more than 10,000 pieces, we're asking for £3.95 per month or £30 per year. We feel it's a very good deal, and hope you do too.

To take an annual subscription now simply click here.

And if you're looking for that extra gift for a friend or family member, why not treat them to a gift subscription?


Get a weekly digest of our critical highlights in your inbox each Thursday!

Simply enter your email address in the box below

View previous newsletters