wed 13/12/2017

Long-overdue recognition for Motown’s West Coast subsidiary Mowest | reviews, news & interviews

Long-overdue recognition for Motown’s West Coast subsidiary Mowest

Long-overdue recognition for Motown’s West Coast subsidiary Mowest

Mowest was making early-Seventies soul waves on the West Coast before big-brother Motown moved to California

'Motown's Mowest Story 1971-1973: Our Lives are Shaped by What we Love': Celebrating a neglected aspect of Motown in style

The Motown label will forever be identified with its Detroit birthplace, even though it had a Los Angeles office in the Sixties. The shift west was completed in 1972 when founder Berry Gordy Jr moved the whole concern to California. Before that though, in 1971, Gordy had launched subsidiary imprint Mowest to ostensibly showcase Los Angeles acts and as a test run for the California move. This gold-chip compilation shows Mowest is worth remembering. Motown's Mowest Story 1971-1973: Our Lives are Shaped by What we Love is the first comp to dig into this all but lost imprint. It’s terrific.

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