Just as we thought we were getting tired of the format, the BBC rang in the changes. It was no longer an apprentice Lord Sugar was after, but a partner in a business that he would invest a quarter of a million in. The candidates – 16 freshly laundered suits kicked us off – did the usual strutting and rustling of peacock feathers (a large part of the programme’s success is surely due to these cringeworthy failures of self-insight). But still, this year things seemed a little subdued on the bravado/bullshit front – though Northern Ireland Jim, a cliché machine, yes, but an impressively persuasive one, gave it his best shot.