BBC/Maverick TV
The talent show search - not for another star but for another field to devour - has reached its logical conclusion. Whereas most such shows - The X Factor, for example - are ostensibly about one skill or another as a pretext for marketing, Britain's Next Big Thing last night on BBC Two was a talent show about finding a merchandising opportunity. Artisans were given the chance to pitch their products to major chains, and the first episode was set at Liberty (not Libertys, as most called it).