PhoneShop, E4

For a workplace sitcom, an endorsement from Ricky Gervais must be a double-edged sword. On the one hand Gervais’s seal of approval seems to have helped persuade E4 to commission an entire series of PhoneShop even before its pilot aired as part of Channel 4’s experimental Comedy Showcase season last November – Gervais having been so excited by the early draft sent to him by his old friend Phil Bowker that he became the nascent sitcom’s script editor.

For a workplace sitcom, an endorsement from Ricky Gervais must be a double-edged sword. On the one hand Gervais’s seal of approval seems to have helped persuade E4 to commission an entire series of PhoneShop even before its pilot aired as part of Channel 4’s experimental Comedy Showcase season last November – Gervais having been so excited by the early draft sent to him by his old friend Phil Bowker that he became the nascent sitcom’s script editor. On the other hand, Gervais’s involvement inevitably raises expectations that PhoneShop will at least approach, however distantly, the dizzy heights of The Office.